Asus' Beastly New Gaming Laptop Has the Strangest Gimmick Yet: Invisible Ink

 The ROG Strix Scar 17 SE is a powerful gaming system with one perplexing quirk.

ImageAsus

Asus’ new gaming laptop has invisible ink. OK, it’s off my chest. Let me leave that there for a second while I provide some context: after revealing several Zenbook models, the Taiwanese laptop maker is turning to gaming, releasing two new ROG models: the Strix Scar 17 SE and Flow X16.

They’re both very...Asus, meaning for better or worse, these systems are unlike anything else on the market. Where other bizarre products like the Zenbook 14X OLED Space Edition or Flow ROG Z13 put a childish smirk on my face, the new Strix Scar 17 SE, a powerful 17-inch gaming laptop with compelling specs and features, has me shaking my head in bewilderment.

ImageAsus

ROG Strix Scar 17 SE and Flow X16 Release Date and Price
Asus told me the Strix Scar 17 SE will start at $3,499 and go up to $3,699. The Flow X16 will cost $1,949 and can be configured for up to $2,699. I wasn’t given any release dates, only that the Strix Scar 17 SE will be available first, and that neither model will be readily available when they launch.

ROG Strix Scar 17 SE
Getting back to my opening, the Strix Scar 17 SE has “specially developed” invisible ink on the lid that becomes more visible when exposed to the included UV flashlight. Shine UV on the Scar and you’ll find cryptic text in a sci-fi-inspired font. If you were hoping the hidden message would help you unlock more gaming performance, I’m afraid it’s just more branding jargon. It doesn’t appear to be a very convincing magic trick, either. While I haven’t seen the Scar 17 SE in person, the images Asus sent suggest the UV light brightens, rather than reveals the “metallic textured ink.”

In any case, it’s silly and dumb, and I’d much rather have the functional OLED panel from the Space Edition or the fun LED dot matrix from the Zephyrus G14. If this is Asus simplifying gadgets down to their basic elements, going invisible is perhaps too literal. Of course, that isn’t what Asus is doing—the Strix Scar 17 SE is visually deafening.

It features a two-tone deck separated by an aggressive slash with Asus branding shamelessly plastered throughout. An RGB light bar underneath shines rainbow hues on your desk while per-key lighting acts as a fill light for the rest of your room. There are also customizable “Armor Caps” you can pop on to change the look, in a similar way to switching out stock wheel rims for colored ones.

Asus ROG Strix Scar 17 SE
Image: Asus


At 6.83 pounds and 1.1 inches, the Strix Scar 17 SE isn’t the best choice for those who want to game away from their office or “battle station.” For that, I turn you to the Zephyrus G14. With the Scar 17 SE, you at least get a wide array of ports, including a USB 3.1 Type-C input, a Thunderbolt 4 port, two USB-A ports, an RJ45 Ethernet jack, an HDMI 2.1b, and a headphone jack.

Clearly visible is the Strix Scar 17 SE’s performance potential. It comes equipped with 12th Gen Intel Core i9 HX-series CPUs with up to 16 cores and up to a 65W TDP paired with up to an Nvidia GeForce RTX 3080 Ti GPU boosted to a 175W power envelope. You won’t be throttled by the other components, either, as the Scar supports up to 64GB of DDR5 RAM and up to dual 2TB SSDs. Asus promises the machine will run 15 degrees cooler than the previous model.

Built for competitive gamers, the Scar 17 SE sports the fastest displays, including a 17-inch, 1080p at 360Hz panel or a 1440p (QHD) at 240Hz option. Both IPS panels have a 3-millisecond response time and support Adaptive Sync. We haven’t received any runtime estates, but the 90Wh battery in the Scar will charge from 0% to 50% in just 30 minutes.
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